The ties between A.T.I.V. (Assn. of Italian Glass Technicians) and Vitrum (international trade show dedicated to machinery, equipment and special products for glass processing – to be held in Milan October 6th to 9th, 2015) are closer than ever.
In fact, the XXX A.T.I.V. Conference, with the theme “Advances in Glass Processing: Key innovation topics in hollow and flat glass”, will be held at Vitrum 2015 in the exhibition district at Fiera Milano, Rho. The event – aimed at creating awareness and information around the most innovative glass technologies and applications – will occupy the entire day on Friday, October 8th, 2015, and will include participants from academia and the technical-productive sectors, as well as industry professionals and representatives from the international media.
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The time has come to think outside the box, write a new playbook and push the envelope. In the future of glass, anything is possible because new technologies are the product of new ideas and new technologies inspire even more cutting edge and meaningful concepts.
Which is why participating in Vitrum 2015 will make the difference for everyone involved in this industry. Vitrum revitalizes perspectives on the future and brings definition and clarity, making it possible for companies, products and strategies to ripen to their full potential.
Vitrum opens its doors in the concluding month – that is, at the high point – of Expo 2015. Milan will be at the center of the world, a melting pot of activities, thoughts, and exchange of ideas. But this is not a mere overlapping of dates; the Expo theme: “Feeding the planet, energy for life” shares many very meaningful ties with the focus of Vitrum. A meeting of the energies and the concepts of Expo and of Vitrum 2015 is inevitable in a series of events that demonstrate the complementary nature of the adventure of glass and design in our daily lives… yesterday, today and tomorrow. It promises to be a fascinating and motivating experience. This concurrence with Expo 2015 lends even greater attraction to a trade show that, traditionally held in the odd-numbered years, in its nineteenth edition is still one of the leading fairs in Europe.
The proof is in past performance: Vitrum’s last edition was impressive in terms of the excellent quality of its visitors and exhibitors, drawing the most solid and substantial companies in the industry. In essence, Vitrum consolidated its position of utmost prominence among the global events in the world of glass: 349 exhibitors from a total of 28 countries; 87% of them manufacturers; nearly 20,000 visitors. Industry professionals know Vitrum is one of the most significant events for the sector, due to its technical content and its vast array of goods — both aesthetically and in terms of the impact of its overall image.
Anything is possible in this magical world of glass where the industry never disappoints with its inexhaustible displays of vitality. Businesses are constantly on the move around the world driven by the curiosity to see, meet and be present at the most critical events. Like Vitrum 2015.
We are about to witness a convergence of circumstances that, for the flat glass sector, will translate into a series of opportunities there for the ‘picking’. The solid commitment by enterprise to invest in technological research and know-how will ensure the flowering of innovations of groundbreaking importance. But that is not all; with the growing number of applications and requirements, the world will always need new and improved flat glass technology. Ranging from interior design to large-scale building projects where architectural glass is the key player, capable of bringing new and surprising shapes to the urban environment. Up to and including the essential topic of energy efficiency where, once again, cutting edge flat glass technologies play an incomparable role.
To see, perceive and interact, Vitrum 2015 is the perfect platform, in every way. All the latest innovations in industrial glass, glass for the building and construction industry and glass for furnishings will be on display, offering an invaluable opportunity to breathe fresh oxygen into one’s own technical and sales strategies, for successfully achieving new long- and short-term goals.
These are exciting times for the hollow glass sector, and the reasons are many and layered.
On one hand, new technologies in materials and machinery are boosting demand, particularly from the newly-mature markets in the former-emerging economies. On the other, the increasing focus of attention on the world of health and nutritional safety acts as a catalyst in many product categories, from tableware to bottles, and on up to special glass for pharmaceutical and technical uses. Vitrum’s concurrence with Expo 2015 in Milan and its theme: “Feeding the planet, energy for life” is another factor that plays into the future of the glass sector, given its rising importance in the food industry.